Penelope Cheroff, President and founder of The Cheroff Group, is a commercial real estate broker and consultant with over 25 years of experience, specializing in the retail and restaurant industries. Penelope has an extensive background in operations, having worked for many years as owner/manager of both restaurants and retail clothing stores. This hands-on experience has enhanced her knowledge and expertise.
Ms. Cheroff serves both the private and public sectors. Her clients include developers, owners, operators, architects, retail and restaurant chains, government agencies, and attorneys. She has successfully completed assignments in Georgia, Texas, North Carolina, Florida, Minnesota, Alabama, and California.
Penelope Cheroff's credibility is evidenced by the repeat and referral business of (1) many major institutions and corporations such as Turner Sports and Entertainment, Turner Properties, Hines, Post Properties, Equitable, Prudential, Yarmouth, Mutual of New York, DIHC, etc. and (2) many national and local restaurant chains such as the Cheesecake Factory, Houlihan's, Famous Dave's, Applebee's, California Pizza Kitchen, Café Tu Tu Tango, Claddagh Irish Pub, Metrotainment Café's etc.
Institutions and corporations have entrusted Ms. Cheroff with the highly visible retail and restaurant components of their most prestigious projects. Restaurant chains have used Ms. Cheroff as an outsource for their real estate work in her market. These types of client are the foundation of her business.
Penelope Cheroff is a founding member of the Council of International Restaurant Real Estate Brokers (CIRB). CIRB is a network of restaurant real estate brokers and consultants comprised of top restaurant and retail real estate professionals in major metropolitan areas. Ms. Cheroff is actively involved in local, national, and international organizations, including: the International Council of Shopping Centers, the National Association of Realtors, the Council of International Restaurant Real Estate Brokers (CIRB), the Atlanta Commercial Board of Realtors, Atlanta's Midtown Alliance and the Mayor's Fairlie Poplar Historic District Task Force.