Penelope Cheroff
Penelope Cheroff, President and founder of The Cheroff Group,
is a commercial real estate broker and consultant with over
25 years of experience, specializing in the retail and restaurant
industries. Penelope has an extensive background in operations,
having worked for many years as owner/manager of both restaurants
and retail clothing stores. This hands-on experience has
enhanced her knowledge and expertise.
Ms. Cheroff serves both the private and public sectors.
Her clients include developers, owners, operators, architects,
retail and restaurant chains, government agencies, and attorneys.
She has successfully completed assignments in Georgia, Texas,
North Carolina, Florida, Minnesota, Alabama, and California.
Penelope Cheroff's credibility is evidenced by the repeat
and referral business of (1) many major institutions and
corporations such as Turner Sports and Entertainment, Turner
Properties, Hines, Post Properties, Equitable, Prudential,
Yarmouth, Mutual of New York, DIHC, etc. and (2) many national
and local restaurant chains such as the Cheesecake Factory,
Houlihan's, Famous Dave's, Applebee's, California Pizza
Kitchen, Café Tu Tu Tango, Claddagh Irish Pub, Metrotainment
Café's etc.
Institutions and corporations have entrusted Ms. Cheroff
with the highly visible retail and restaurant components
of their most prestigious projects. Restaurant chains have
used Ms. Cheroff as an outsource for their real estate work
in her market. These types of client are the foundation
of her business.
Penelope Cheroff is a founding member of the Council
of International Restaurant Real Estate Brokers (CIRB).
CIRB is
a network of restaurant real estate brokers and consultants
comprised of top restaurant and retail real estate professionals
in major metropolitan areas. Ms. Cheroff is actively involved
in local, national, and international organizations, including:
the International
Council of Shopping Centers, the National
Association of Realtors, the Council
of International Restaurant Real Estate Brokers (CIRB),
the Atlanta
Commercial Board of Realtors, Atlanta's
Midtown Alliance and the Mayor's Fairlie
Poplar Historic District Task Force.
