• Market Analysis
• Site Analysis
• Project Development
• Merchandise Mix Plans
• Budgeting
• Marketing Materials
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Market Analysis
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Determination of the economic and/or financial feasibility of hospitality related services.
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Case Studies
• Piedmont Park Conservancy
• Ashwood Restaurant Park
• One Atlantic Center
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Analysis of the potential for repositioning and/or concept modification for existing retail/restaurant uses.
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Case Studies
• One Atlantic Center
• Atlanta Financial Center
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Site Analysis
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Analysis of specific retail and restaurant site locations and determination of the strengths and weaknesses as they relate to visibility, accessibility, and proximity to traffic generators.
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Case Studies
• Cafés on the Park at Overton
• Houlihan's
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Project Development
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Analysis of retail/restaurant project configuration relating to customer access, traffic flow, and parking
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Case Studies
• Cafés on the Park at Overton
• Post's Parkside Project
• Post Properties Corporate HQ
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Analysis of retail/restaurant project configuration relating to tenant operations
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Case Studies
• Cafés on the Park at Overton
• CNN Center
• Post Properties Corporate HQ
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Analysis and determination of visual impact of retail/restaurant projects including overall appearance, visibility, storefront design, and signage
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Case Studies
• Cafés on the Park at Overton
• Piedmont Park Conservancy
• Post's Parkside Project
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Research and input to develop design criteria and construction specifications for exhaust ducts, grease traps, garbage storage and removal, outdoor seating, as well as capacities and location of water and sewer, electrical, gas, etc.
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Case Studies
• Piedmont Park Conservancy
• Post's Parkside Project » One Atlantic Center
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Merchandise Mix Plans
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Analysis and determination of merchandise mix, marketing plan and tenant placement
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Case Studies
• CNN Center
• Mall at Peachtree Center
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Budgeting
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Input for development of timetable as well as cost and budget for site work, base building work and allowances
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Case Studies
• CNN Center •
Post's Parkside Project
• Mall at Peachtree Center
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Development of sales and leasing budget/proforma's for retail/restaurant projects to include sales prices, rental rates, escalations, allowances, base building finish, concessions, expenses, and timing for sales and lease-up based on Landlord's cost, desired return, and external market conditions.
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Case Studies
• Cafés on the Park at Overton
• CNN Center
• Mall at Peachtree Center
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Marketing Materials
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Input for development of project marketing materials, including renderings, plans, demographic information etc. for distribution to prospective purchasers and tenants.
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Case Studies
• Cafés on the Park at Overton
• CNN Center
• Mall at Peachtree Center
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