ABOUT

The Cheroff Group was founded by Penelope Cheroff in 1996 as an Atlanta, full-service brokerage and consulting firm, specializing in local restaurant and retail real estate.

 

By combining real estate expertise with insight and experience from servicing restaurateurs, retailers and property owners, The Cheroff Group is uniquely qualified to advise and implement every facet of your local restaurant or retail real estate requirements.

 

 

 

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PENELOPE CHEROFF

Penelope Cheroff, President and founder of The Cheroff Group, is a commercial real estate broker and consultant with over 25 years of experience, specializing in the retail and restaurant industries. Penelope has an extensive background in operations, having worked for many years as owner/manager of both restaurants and retail clothing stores. This hands-on experience has enhanced her knowledge and expertise.

Ms. Cheroff serves both the private and public sectors. Her clients include developers, owners, operators, architects, retail and restaurant chains, government agencies, and attorneys. She has successfully completed assignments in Georgia, Texas, North Carolina, Florida, Minnesota, Alabama, and California.

Penelope Cheroff's credibility is evidenced by the repeat and referral business of (1) many major institutions and corporations such as Turner Sports and Entertainment, Turner Properties, Hines, TIAA-CREF, Post Properties, Equitable, Prudential, DIHC, etc. and (2) many national and local restaurant chains such as the Cheesecake Factory, California Pizza Kitchen, Houlihan's, Applebee's, Fado Irish Pub, Cru Wine Bar, Dancing Goats, Watershed, Hudson Grille, Metrotainment Café's, Bantam & Biddy, Watershed, Taco Bell, and Subway.

Institutions and corporations have entrusted Ms. Cheroff with the highly visible retail and restaurant components of their most prestigious projects. Restaurant chains have used Ms. Cheroff as an outsource for their real estate work in her market. These types of clients are the foundation of her business.

 

Penelope Cheroff is a founding member, as well as a board member, of the Restaurant and Real Estate Connection (RARE Connection). RARE is a network of restaurant real estate brokers and consultants comprised of top restaurant and retail real estate professionals in major metropolitan areas. Ms. Cheroff is actively involved in local, national, and international organizations, including: The International Council of Shopping Centers, the National Association of Realtors, the Restaurant and Real Estate Connection (RARE), the Atlanta Commercial Board of Realtors and Atlanta's Midtown Alliance.

 

Ms. Cheroff supports her community and City by serving on the Piedmont Park Conservancy (as a board member) and on Atlanta's NPU-E and the Development Review Committees for SPI-16 and SPI-17 as an active neighborhood, and business, representative.

 

CLIENT LIST

Ares, Inc.

Balcor

CNM Management

Compass Development

Cousin's Properties

DIHC

Equitable

Hines Interests

Landmark Group

Marriott Corporation

Mutual of New York

Omni Hotels

Piedmont Park Conservancy

Post Properties  

Prentiss Properties

Prudential

SouthTrust Bank

Taylor Mathis
TIAA-CREF

TMW Management

Trillium Management

Turner Properties

Turner Sports and Entertainment

Yarmouth

Owners & Developers

Restaurants, Retail & etc.

Applebee's

Au Bon Pain

Bantam & Biddy

Ben & Jerry's

Bice Ristorante

Café Tu Tu Tango

California Pizza Kitchen

Caribou Coffee

The Cheescake Factory

Chequers Seafood

Chick-fil-A

Claddagh Irish Pub

Communitas Hospitality

Copeland's Cheesecake Bistro

Copper Grill

Cowtippers

Crepes Egg-setera

CRU a Wine Bar

Cuba Libre

Dancing Goats

Eddie Merlot's

Einstein's

Einstein Bagels

Emeril's

Fado Irish Pub

Figo Pasta

Gatsby's

Guaco Joe's

Hob Nob

 

 

Houlihan's

Hudson Grille

Improv Comedy Club

James Madison Salon

Jimmy John's

Joe's On Juniper

Legal Sea Foods

Lettuce Entertain You Enterprises

M Crowd

Martini Park

McCormick & Schmick's

McDonald's

McKendrick's Steakhouse

Metrotainment Cafés

Mi Cocina

Mirko Pasta

Perry's Steakhouse & Grille

Pure Retail

Punch Bowl Social

Rocky's Oven Brick Pizza

Roman Delight

Schlotzsky's

Steel

Stoney River

Subway

Taco Bell

Taco Diner

The Johnson Studio

Watershed