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The Cheroff Group was founded by Penelope Cheroff in 1996 as an Atlanta, full-service brokerage and consulting firm, specializing in local restaurant and retail real estate.


By combining real estate expertise with insight and experience from servicing restaurateurs, retailers and property owners, The Cheroff Group is uniquely qualified to advise and implement every facet of your local restaurant or retail real estate requirements.




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The President


Penelope Cheroff, President and Founder of The Cheroff Group, is a commercial real estate broker and consultant with over 25 years of experience, specializing in the retail and restaurant industries. Penelope has an extensive background in operations, having worked for many years as owner/manager of both restaurants and retail clothing stores. This hands-on experience has enhanced her knowledge and expertise.

Ms. Cheroff serves both the private and public sectors. Her clients include developers, owners, operators, architects, retail and restaurant chains, government agencies, and attorneys. She has successfully completed assignments in Georgia, Texas, North Carolina, Florida, Minnesota, Alabama, and California.

Penelope Cheroff's credibility is evidenced by the repeat and referral business of (1) many major institutions and corporations such as Turner Sports and Entertainment, Turner Properties, Hines, TIAA-CREF, Post Properties, Equitable, Prudential, DIHC, etc. and (2) many national and local restaurant chains such as the Cheesecake Factory, California Pizza Kitchen, Houlihan's, Applebee's, Fado Irish Pub, Cru Wine Bar, Dancing Goats, Watershed, Hudson Grille, Metrotainment Café's, Bantam & Biddy, Watershed, Taco Bell, and Subway.

Institutions and corporations have entrusted Ms. Cheroff with the highly visible retail and restaurant components of their most prestigious projects. Restaurant chains have used Ms. Cheroff as an outsource for their real estate work in her market. These types of clients are the foundation of her business.


Penelope Cheroff is a founding member, as well as a board member, of the Restaurant and Real Estate Connection (RARE Connection). RARE is a network of restaurant real estate brokers and consultants comprised of top restaurant and retail real estate professionals in major metropolitan areas. Ms. Cheroff is actively involved in local, national, and international organizations, including: The International Council of Shopping Centers, the National Association of Realtors, the Restaurant and Real Estate Connection (RARE), the Atlanta Commercial Board of Realtors and Atlanta's Midtown Alliance.


Ms. Cheroff supports her community and City by serving on the Piedmont Park Conservancy (as a board member) and on Atlanta's NPU-E and the Development Review Committees for SPI-16 and SPI-17 as an active neighborhood, and business, representative.

Client List


Ares, Inc.


CNM Management

Compass Development

Cousin's Properties



Hines Interests

Landmark Group

Marriott Corporation

Mutual of New York

Omni Hotels

Piedmont Park Conservancy

Post Properties  

Prentiss Properties


SouthTrust Bank

Taylor Mathis

TMW Management

Trillium Management

Turner Properties

Turner Sports and Entertainment


Owners & Developers

Restaurants, Retail & etc.


Au Bon Pain

Bantam & Biddy

Ben & Jerry's

Bice Ristorante

Café Tu Tu Tango

California Pizza Kitchen

Caribou Coffee

Cattle Shed Wine & Steak Bar

The Cheescake Factory

Chequers Seafood


Claddagh Irish Pub

Communitas Hospitality

Copeland's Cheesecake Bistro

Copper Grill


Crepes Egg-setera

CRU a Wine Bar

Cuba Libre

Dancing Goats

Eddie Merlot's


Einstein Bagels


Fado Irish Pub

Figo Pasta


Guaco Joe's

HobNob Neighborhood Tavern




Hudson Grille

Improv Comedy Club

James Madison Salon

Jimmy John's

Joe's On Juniper

Le Bon Nosh

Legal Sea Foods

Lettuce Entertain You Enterprises

M Crowd

Martini Park

McCormick & Schmick's


McKendrick's Steakhouse

Metrotainment Cafés

Mi Cocina

Mirko Pasta

Perry's Steakhouse & Grille

Pure Retail

Punch Bowl Social

Rocky's Oven Brick Pizza

Roman Delight



Stoney River


Taco Bell

Taco Diner

The Johnson Studio

Three Dollar Cafe


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